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Explore the Higher Logic Blog:Online CommunityMarketing Automation

Mini helmet - 1 charles leclerc helmets-ferrari 2019 - 4120521 - 2 gvxpla3319-New toy

Written by Tom Lehman on May 16, 2019 at 9:08 AM | 4 minute read

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New: A brand-new, unused, unopened, undamaged item (including handmade items). See the seller's ... Read moreabout the condition
Numéro de pièce fabricant: 4120521 EAN:



“Digital transformation” is leaving no stone unturned. Its effects aren’t limited just to big consumer brands like Amazon, Netflix Uber. 1 6 Israeli Defense minister Moshe Dayan IDF Six Day War Dragon BBI DID 21STTechnology has changed how people travel down the path toward membership at your association, and how they engage with your association if or when they join.

A member’s experience with your association or nonprofit used to look different.Hot 2013 ZCWO Toys IMinime Rainman ZC102 1 6 Premier Collection Charlie Chaplin They might hear about you through a direct mail flyer, send in a check to join, and attend a conference once a year. That was association membership. Their journey to joining your association was linear and sequential.20TH-JPC03 - Yugioh - Japanese - Palladium Oracle Mana - 20th Secret

Now, they come to your association at various stages of the funnel, or the member/buyer’s journey. And along the way, they expect a different experience from what was the norm 20 years ago.

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Complete 1986 GI Joe Cobra AVAC Firebat Pilot Terror Drome Sealed Action Figure Written by Elizabeth Bell on May 14, 2019 at 8:41 AM | 8 minute read

No matter the reason for the change, anyone who has grown an online community to maturity can tell you that the thought of moving that community to a new platform is enough to keep a person up at night.Vintage Big Jim MATTEL KARL MAY Hatatitla Horse mib and Winnetou FIGURE

There are logistical and personal challenges to migrating an entire community, like:

  • What if engagement totally dies?TAKARA TOMY Transformers Masterpiece MP33 Inferno New Toy Figure Original
  • What if we lose all the activity from our old community when we transition?
  • What if members don’t move?Hobby Master HA4607 - F-35B Lightning II ZM138, 17 Sqn, Royal Air Force 2018
  • What if members start their own rogue communities because they hate our new platform?

But whatever your worries are, moving your community could be what it needs to become even better.

GI JOE - SKYSTRIKER - Jet Plane Parts Repair - A Real American Hero 1983 HasbroTo get you to that new, better place, there are some strategic elements to think about as you transition your community from one platform (be it social media, a different company, or a listserv) to another.

We’re here to help you meet your goals while avoiding these pitfalls.

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Do you have a Customer Advisory Board (CAB) or customer advisory council?NEW Japanese sexy girl Anime Figure Shimohira Reika Sword LIMITED EDITION 2019 A lot of software companies do. It’s one of those boxes that you check because you know it’s a best practice.

But something else that’s common is when companies check the CAB box just to have one, but don’t end up doing much with it (likely because of the workload it takes to manage). Mighty Jaxx Whatshisname Mini Balloon Dog Vinyl Art New 4 inchRather than becoming the product and customer experience-changing entity that it has the potential to be, many CABs go into hibernation, never to be heard from again.Transformers High Speed Spy Battle

It’s time to change that. It’s time to mobilize your CAB for action.

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Written by Nick Mignogna on May 1, 2019 at 10:14 AM | 9 minute read


In today's global economy, you're no longer competing with just the businesses in your town.Ty Beanie Baby EUCALYPTUS the koala bear with TAGS RETIRED 1999 ERRORS You're competing around the world, and you may offer similar products and services to half a dozen other vendors, maybe more. 1 FOIL Japanese Ulamog, the Infinite Gyre - Modern Masters 2015 MtG MagicYou need a way to differentiate yourself outside of product and price, which can only be tweaked so much.

Smart businesses that find themselves in this situation turn to customer support as the differentiator.

Excellent customer service and support are highly effective ways to stand out because they also build loyalty among your customers.1 200 JFOX ROYAL THAI AIR FORCE BOEING 737-200 Passenger Airplane Diecast ModelIt will often cause them to select you for renewals and recommend you even if your prices are higher than the competition. Just consider these stats:

Clearly, there’s a major divide between perception and a hard reality.DOCTOR WHO DAPOL TARDIS POLICE BOX EXTERIOR CLASSIC CONSOLE ROOM ROUNDEL WALLS

So how do you create a great customer service experience that puts you on the right side of these statistics?

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